Netflix’s Successful International Expansion
The three stages of Netflix’s development into new markets and the way it interacts with these areas are key strategic decisions that have contributed to its success. Other companies looking to go global can replicate the same strategy. Initially, Netflix created regional programming to appeal to specific international audiences (Onyusheva & Baker, 2021). To maximize efficiency, Netflix has rolled out these shows to other countries. Additionally, Netflix has invested in adding more local language options to its UI, dubbing, and subtitles. Netflix currently operates in more than 190 countries. The company’s methodical, data-driven, user-centric expansion strategy is effective (Davis, 2021). You can’t achieve all your goals at once. So start in a country that doesn’t have many regulatory or cultural barriers. Simply because it uses the right business strategy. Subscribers can watch what they want, when and where they want, on any number of devices, including TVs, computers, tablets, smartphones and game consoles. They can pause and resume the video if they have time. continue…
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