Week 3 Strategic Management and Strategic Competitiveness Assignment

Choose one public corporation in an industry with which you are familiar. (Note: you will use this same
corporation in every assignment throughout the course)
Use any or all of the following resources to conduct research on the corporation:
The corporation’s website.
Public filings from the Securities and Exchange Commission’s Filings & Forms page.
Strayer University’s online databases.
The Lexis Advance database.
Other miscellaneous sources. (The corporation’s annual report will often provide insights that other
resources may not include.)
(Note: It is expected that you will also use your course textbook to complete the assignment.)
Use the Strategic Management and Strategic Competitiveness Template [DOCX] to write a 4-6 page
academic research paper

Week 3 Strategic Management and Strategic Competitiveness Assignment

A public company is an organization that permits its stocks to be listed on the stock market for investors to buy. Amazon was established in the month of July, 1994 in the name of Jeff Bezos as a private firm, but it went public in May 1997. The primary focus of the firm is e-commerce as well as digital advertising. This essay examines the effect from globalization and technology advances as well as the vision and mission statement, and stakeholders in Amazon in its capacity as a public company. Knowing these factors gives leaders crucial information, specifically on how businesses can achieve higher than average returns by through resource- and industrial-based models (Anwar 2.).


The term “globalization” refers to a multi-faceted system that encompasses local, regional local and regional aspects of society (Anwar 2.). Amazon is located within the United States but later tapped into global markets on an enormous scale. Amazon’s globalization is possible thanks to having its presence spread across five continents and having websites in 20 countries. The countries are: those in the United States, France, Italy, Turkey, India, Japan, Mexico, and Brazil among just a few. The company offers specific websites for customers and sellers around the globe. They also offer shipping services to international destinations. Globalization has increased the competition for Amazon in the sense of competition for customers, suppliers, and also with other online retailers, such as, Alibaba (Fuertes, 3). Customers can buy from other retailers around the world in the event that they feel their requirements are not being fulfilled. Amazon uses strategies such as an array of goods and services, as well as cheap worldwide shipping and speedy shipping to attract customers.

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