True or False? The innovation diffusion process describes how long it takes a product to move from first purchase to last purchase (or the last set of users to adopt the product). 16 True or False? The combination of physical characteristics and amenities that contribute to a retail store’s image is atmospherics. 17 True or False? Direct marketing is a form of non-store retailing. 18 True or False? Buzz marketing generates excitement, creates publicity and conveys new relevant brand-related information through unexpected or even outrageous means. Whereby viral marketing is another form of word-of-mouth that encourages consumers to pass along company-sponsored products and services or audio, video or written information to others online. IS103 P Which advertising/promotion execution style does this most successful campaign follow? Write an insightful paragraph. Write not less than five sentences. Include not less than three marketing terms/concepts in your response. BE MINDFUL OF GRAMMAR AND PUNCTUATION. ADHERE TO THE GUIDELINES OF FORMAL BUSINESS WRITING. (20 points).
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