Ticket Operations and Sales Management in Sport

The text written of James T. Reese, an associate professor at the sport management course located at Drexel University, and a group of academics is essential reading for all students and professionals who is looking to maximize the revenue from ticket sales in order to make it in the field of sports. The book contains ten chapters and provides an in-depth description of ticket sales, operations and management. The topics that are covered include customer service, relationship management prioritization systems pricing, sales processes distribution, and finding work in the industry (Reese (2013)). The book is in line with the material of the course as the subjects it covers are also addressed during the course, helping students more aware of their course’s contents. The book also covers topics that are related to the content of the course and provides more information to students. I was attracted to the book to aid me in developing my business as I find it more easy to read unlike other books. It is much easier for me to connect sales coaching and coaching for sports through the book because it reveals the commonalities between both concepts. Additionally, the book gives practical suggestions on how to convert knowledge into sales that generate an increase in revenue. As a professional in the process of growing strategies for turning your industry knowledge into money is essential to survive in the ever-growing industry of sports.

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