Strategic management for Almarai Company

24. The report should include the following elements in clear specific points: 1. State organization’s vision, mission and goals/objectives. Critically analyze the vision and mission as discussed in the class 2. Identify targeted market segment and customers or people the organization provide services/product to. 3. What type of products and/or services does the organization provide? 4. What is the philosophy in producing the above goods and/or services?
5. Using the Analysis matrices perform a stage-wise analysis by creating metrices for the organization.
6. From the above mentioned metrices analysis, critically identify which competitive or business strategy is considered in order
to reach your vision and goals?
Must include a PowerPoint presentation and written report, which includes: (1) An official cover-page/slide.
(2) Introduction identifying the chosen topic and its importance (Executive Summery).
(3) A background of the chosen organization/business, and its industry.
(4) Discussion of the main 6 points mentioned above. The arguments should be based on what you have learnt in the course.
(5) Include a Conclusion which provides the organization’s way forward strategy.
General guidelines:
1- The written report should be between 2000-4000 words max.
2- Use both primary and secondary sources to collect data and information to build your report & presentation.
3- The PowerPoint presentation should take no longer than 15 mins, followed by 10 mins for questions.
4- Make sure to include visual aids such as graphs, tables, diagrams and/or pictures to highlight your points clearly, both in the report and in the PowerPoint presentation.
5- Writing Guidelines: Paper size: A4, Line Spacing: 1.15, Margins: Normal all sides, Font: Times New Roman, Font Size: 12 for text and 14 for heading.
6- Your report and slides should be grammatically correct, well punctuated, clear, concise, neatly presented, and easy to read.

Almarai is a Saudi dairy giant Almarai is listed on the Tadawul market. Almarai is a producer and distributer of food items and beverages. Riyadh, Arabia is home the headquarters of the company (Mohamad & Asfour, 2020). Almarai was founded in Almarai company was established in the year 1977, in 1977 by Alastair as well as Paddy McGuckian, brothers from Ireland and Prince Sultan of Mohammedl Kabeer, from Saudi Arabia. Almarai’s social responsibilities program is based on (training and supporting the promotion of a healthy living and community care) So Almarai does not just provide its customers with high-qualityand healthy products and services, but also works with them to make a positive impact on the communities where they reside (Mohamad and Asfour, 2021). Almarai’s aim is to enhance the quality of life of those who live their daily lives by offering them nutritious and delicious choices for food and drinks (Annual Report, 2022). Its goal is to offer customers the highest quality drinks and food products that will allow it to be the top choice in the markets it targets. Flexibility enthusiasm, generosity, respect, innovation and quality are the other core values. Cont…

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