Steelcase, Inc.

23.Case Study: Steelcase, Inc
Answer the following Questions –
What type of investors should Steelcase target?
What message would Steelcase deliver to them?
What mistakes did Steelcase make in its past IR efforts?
How did these mistakes affect Steelcase’s corporate reputation?
What are the biggest challenges facing Steelcase?
How would you position the IR function to handle those challenges?
Around 1000 words
if you could divide into sub titles for each require section , that would be appreciate

At present, Steelcase has a Strong Buy consensus among analysts with 1 analysts declaring the stock an investment. The current estimate of Steelcase’s price target will be 16.0 with 1 analyst’s prices differing. Steelcase analysts generally use financial statements as their primary method for presenting their recommendations to the general public. To validate their buy/sell recommendations, many analysts interview Steelcase executives and clients ( Mohd Sani 2021). We are disappointed that the amount of analysts who participate is not enough to provide a solid conclusion on Steelcase. You must do your own investigation into Steelcase to confirm the validity of this recommendation for buying or selling. The Steelcase buy/sell recommendation software takes the opinion of industry analysts regarding the company’s expected price and calculates low and high price projections. Macroaxis’s advice is based solely on an investor’s tolerance to risk and investment objectives as opposed to analysts’ recommendations. The average of analysts price estimates for Steelcase is the basis we employ to determine our own price targets (Alpert and co. 2022). Analysts’ performance can only be determined by looking at the way their current output is compared to their previous output, using a very nuanced an analysis of attribution. Cont…

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