The Making of a Great Professional Speech Writer
Making an original speech for an event, class, or work can be intimidating.
However, writing down your speech before the D-day could help improve your confidence.
When you are sited in an audience enjoying a great speech, all the words of the speaker seem to make lots of sense. The speech is convincing, engaging, logical, with a nice flow, and entertaining.
There is only one key reason for this.
The writing is the only reason why the speech sends a buzz amidst the listeners.
A great speech comes from intelligent, diligent, and sophisticated speech-writing.
A speech writer needs to master appropriate strategies for ensuring that the speech is excellent.
The principal objective of a speaker is to transfer into the listeners’ minds an extraordinary gift, a strange and beautiful object called an idea.
An idea could be described as a passionate and artistic piece of information that helps you understand and navigate the world.
An idea could be complicated and analytical, or it could also be ecstatic and straightforward.
Ideas matter and they must, therefore, be carefully linked together.
If ideas are appropriately communicated, they are capable of completely changing how your audience thinks about the world, and most importantly, shaping their present and future actions.
So as a speech writer, if you accept that your number one task is to build an idea into the minds of your audiences, then you are a step closer to being a great professional speech writer.
Guidelines That All Speech Writers MUST Follow
Before preparing a speech, a great speech writer must follow the four instructions listed below:
1. Focus on Just One Main Idea
Limit your talk to just one main idea.
Ideas are complex things, and you, therefore, need to slash back your content so that you could focus on the single idea you are most passionate about and give yourself a chance to explain that one thing correctly.
You must give context, share examples, and make your idea vivid.
So pick one idea and make it the through-line throughout your entire talk.
2. Give your Listeners a Reason to Care
Before you can start building things in the minds of your audience, you have to get that permission to welcome you in, and the primary tool to achieve that is through Curiosity.
Use intriguing and provocative questions to identify why something doesn’t make sense and needs explaining.
If you can reveal a disconnection in someone’s world-view, they will feel the need to bridge the knowledge gap.
Once you spot the desire to bridge the knowledge gap, it will be so much easier to start building your idea.
3. Build your Idea Piece by Piece with Familiar Concepts
You use the power of language to weave together concepts that already exist in your listeners’ minds.
Start with their language, that is, the language that they understand.
Metaphors can play a crucial role in showing how the pieces fit together because they reveal the desired shape of the pattern based on an idea that the listener already understands.
4. Make your Idea Seem Worth Sharing
Ask yourself the question, who does this idea benefit?
You have to honest with your answer.
If the idea benefits you or your organization, that idea is probably not worth sharing.
However, if you believe that your idea has the potential to brighten up someone else’s day, or change someone else’s perspective for the better, or inspire someone else into doing something differently, then you have the core ingredient to a truly great talk.
Tips For Great Speech writing
1. Think about your audience, not your Subject
We all know too much about what we do on a day-to-day basis, too much about the detail, and too much about the processes that we go through.
When you are writing a speech that is really going to hit into the nerves of your audience, you must understand what your audience knows and what they want to hear.
The best way to doing this is by putting yourself in the room and imagine you are listening to the speech.
2. Work Backwards
Imagine a member of your audience waking up tomorrow morning and asking what they remember about your speech.
If you are lucky, they will remember one thing, and that’s the thing you need to build your speech around: that’s the message or, in other words, the takeaway.
3. Think more about the Structure and not the Detail
You’ve already decided on your main message; you now need to ensure that the points flow seamlessly against each other.
It is only after you’ve dealt with the flow that you can deal with the details of the points.
You are likely to know more about your Subject more than most people on earth.
The biggest risk is using too much and suffocating your audience with detail.
Go back to your structure, pick out one or utmost two points that really bring your argument alive.
You will be better if you use one point in a creative and relevant manner than swamping your speech with too much detail.
5. You are Writing for a Speech, not an Email
Write to the spoken word. Write in short, punchy sentences.
Underline keywords that require emphasis.
Write in a way that you want the speech to be heard, and it is only through that way that you will connect with your audience as your content will not frustrate you during delivery.
What Do Most Successful Speech Writers have in Common?
1. They spend lots of time reading books, journals, and video tutorials on speech writing.
2. They take some time and enroll for speech writing classes
3. They have a well-rounded vocabulary that they acquire through extensive reading and listening to other people’s speeches.
4. They can write on a wide variety of topics or subjects.
5. They have a career in journalism and writing
6. They have and maintain a unique voice or sound.
7. Interact with successful speech writers for mentoring
8. They start small, offering free services
9. They have amazing research skills
10. They always have an opinion and can provide equal weight to different opinions
Challenges of a Speech Writer
Most speech writers get requests for speech preparation when it is too late.
Besides, speech writing requires the presence of the speaker, who is mostly not always available. This makes it hard to prepare a perfect speech in due time.
2. The fact that you are writing a speech for someone else is a challenge by itself.
You have to get into their heads, and you have to be creative and within the confines of the brief.
Speech writers have the pressure to make the audience happy and buzz with positive emotions.
4. Speech writers, also, must be good listeners.
A speech writer must be attentive.
They have to be able to put themselves in the shoes of the speaker so that the speaker can sound like they have written the speech themselves.
Also, speech writers must listen to the reaction of the audience. This is the most complicated part. They have to make sure that the reaction of the audience is a positive one even before the speech is relayed.
Reasons why you should choose us for Speech Writing
1. Our speech writers have mastered the art of storytelling
We understand the fact that most audiences get bored with speeches that are given for more than 60 minutes.
However, the incorporation of stories in a speech help in reinforcing information and facts to the memories of your audience.
2. Our Speech writers only prepare conversational speeches
As mentioned earlier, a speech is meant for the spoken word.
We, therefore, ensure that the content will not let down your delivery.
We ensure that the speech is engaging, and most importantly, intriguing.
Our speech writers work closely with our clients, and we value your ideas and all other sorts of input.
It is from your inputs that we can amplify your speech and produce amazing results for your audience.
The ideas that you share with our speech writers will meet your requirements, such as:
- The type of audience that you intend to address. We can know this if you acquaint us with information such as the gender and age group of your audience.
- The required length of your speech.
- The speech topic.
- The tone of your speech. Should your speech be humorous, serious, sober, or a mixture?
4. We will use your Voice
Our speech writers ensure that your speech sounds like you.
Through teamwork and your contributions, the audience will believe that you solely wrote the speech.
our speech writers are on standby waiting for your call and inputs so that they can perfect your speech.
In case you are not impressed, we assign the speech to the best writers or the writers that you prefer.
6. Fast Turnaround Time
We understand the urgency needed.
We know that you also need the time to revise and prepare for the speech.
Our writers will ensure that you have the speech in time, and, in addition, assist in preparing you for presentation.
Types of Speeches that our Writers Are Proficient in
Our speech writers can provide you with a speech for occasions, including but not limited to:
- Informative Speech
- Entertaining Speech
- Demonstrative Speech
- Retirement Speech
- Persuasive Speech
- Special Occasion Speech
- CEO Remarks
- Award presentations
- Committee speech
- Motivational Speech
- Oratorical Speech
- Political Campaign Speech
- Explanatory Speech
- Inspirational speech
- Debate Speech
- Startup business pitches
- Keynote Speech
- Impromptu Speech
- TED and TEDx Talks
- Forensic Speech
- Funeral Speech
- Academic speech
- Pitch Speech
- Best man, maid of honor, father/mother of the bride wedding toasts
- Farewell Speech
- Government policy speech