2: Industry Analysis
industry analysis is not intended to provide specific detail into the
businesses operations, marketing, or finances of the client’s business, but
rather to provide a basic understanding of the industry in which the business
operates and the trends in the marketplace. While it is important to understand
the past and present, it is also equally important to understand the future,
for reasons such as:
trends help to identify opportunities to create a service that will satisfy the
needs of a particular customer base. There should be a natural connection
between the industry trends you identify and the company’s service.
can provide a company with information that can help it be competitive and
provide direction for growth in new products and company strategy.
In this section, please address the following:
What is the
current size of the total residential real estate market in the U.S.?
What is the
current size of the high-end residential real estate market (properties
valued over $1.5m) in the U.S.?
What has been
the trend (increase or decrease) in the size of the total residential real
estate market in the U.S. over the past 5 years?
What has been
the trend (increase or decrease) in the size of the high-end residential
real estate market in the U.S. over the past 5 years?
different factors that have driven the trend in sales of high-end
residential real estate in the U.S. Factors to consider include:
What is the outlook for sales of high-end residential real estate in the U.S. over the next five years? Of the
trends you identified, which will have the most impact on future sales and why?
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