Performance of Strabucks

3. This report should include a catalog of all brand elements, product attributes, and marketing activities related to the brand. It should be submitted to the course website in the form of a 12-point font, double-spaced Word document.

Company: Starbucks

Question: 1-) Performance – Market share, trends in both brand and market.

The largest coffee shop chain is thought to be Starbucks. The company was founded around 1971, at Seattle, Washington, and is now an American retail chain. Starbucks Corp. roasts and sells specialty coffee across the globe (Han and others. 2022). In addition to the freshly brewed, richly made coffees, the company also offers a range of complimentary food items as well as premium teas and other beverages mostly via its stores. Starbucks coffee La Boulange baked goods, Teavana tea, Seattle’s Best coffee along with Evolution Fresh juices are a few of the famous brands (Atzori 2020). In addition to running their own store stores the company also runs authorized stores CPG activities, and food service businesses. The company earns royalty and licensing payments from authorized retailers across both the United States and abroad. Starbucks offers packaged products for tea and coffee and a selection of ready-to-drink beverages, and single-serve tea and coffee items to warehouse clubs, supermarkets along with specialty retailers within the consumer-oriented goods segment. The most recent operational reportable segments of the company include Channel Development, International, and North America. The study will provide an in-depth study of all Starbucks branding components, product attributes and marketing strategies. Cont…