The purpose of this assignment is to articulate an understanding of parallel skills needed to write effective employment-based communications. In this case, our focus is document design.
Download this worksheet for Parallel Skills 6: Design. Follow the directions carefully; type your answers directly on the worksheet. Save and submit a copy of the worksheet as your assignment by the deadline.
The assignment consists two parts:
Part 1 requires you to critique a series of four documents using the CRAP principles taught in Module 11 (contrast, repetition, alignment, and proximity). You will be asked a series of three questions about each document. Complete, detailed responses are expected. Part 1 is worth 40 points (10 points for each critique).
Part 2 invites you to compare the “before” and “after” version of an advertising document that was created for a martial arts studio. You will use the CRAP principles to explaining what was wrong with the document in the “before” version and what was done to improve it in the “after” version. Part 2 is worth 10 points.
This assignment is due at 7 a.m. on Monday, Dec. 6. Assignments submitted after the deadline are governed by the Deadlines, Late Work, & Makeup Policy in the Syllabus (see Grading Policies).
This assignment is worth 50 points. Your performance will be assessed using the attached grading rubric. If grades are particularly important to you, please look carefully at the rubric before you begin working on the assignment so that you understand the assessment criteria that will be used to render your grade.
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