The practice of public relations 13th edition
By Fraser p. Seitel
Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.
Write a 700- to 1,050-word paper in which you examine the following:
The multiple definitions of public relations
The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)
How are they similar and how are they different?
How might PR be more important during a crisis situation for an organization?
Include two outside references, as well as citations with your paper.
Format your paper consistent with APA guidelines.
Submit your assignment.
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