Outline for Project – Part 2 I. Internal Environmental Analysis (What are the company strengths and weaknesses that can be used to exploit opportunities and threats?) PROJECT PART TWO (Walmart Analysis)

Project Part II (Walmart Analysis) (* )

Walmart’s earnings are the ones that help the company expand, profit, and grow. According to the Weaknesses section of the SWOT analysis, these characteristics help a company remain competitive in the face of external influences. Walmart’s strengths come from its own organization, including: Strong negotiating power with manufacturers and suppliers due to its extensive physical store network (Smithson, 2022). The SWOT analysis identified Walmart’s strong brick-and-mortar retail presence as one of the company’s strengths. That strength has allowed the company to maintain a steady market share despite the dominance of powerful rivals such as Amazon and Target. Walmart is well protected against rivals like Amazon thanks to its sprawling brick-and-mortar stores and the activities of its subsidiary Sam’s Club. According to SWOT analysis, the growth potential of this retail company is related to its efficient logistics and global supply chain. Wal-Mart’s generic competition strategy and aggressive growth strategy benefit from this internal strategic feature as it allows them to offer low prices to customers. In this SWOT analysis, a retailer’s ability to negotiate favorable terms with its suppliers and manufacturers is highlighted as a positive aspect. Due to the company’s large organizational size, this internal aspect supports the company’s ability to enforce low prices for merchandise offered in its stores. This pricing strategy affects the company’s suppliers and manufacturers, while reducing costs in retail stores and online. Wal-Mart’s operations management utilizes the most advanced enterprise information systems and related technologies to achieve efficient and extensive operations. These technological applications help reduce overhead, errors, and wait times in retail ((Smithson, 2022). Cont…  

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