Using the case study paper your wrote in Topic 5, create an executive summary presentation of the paper (5-7 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation in less than 4 minutes. Consider the feedback from the instructor on the case study paper you completed in Topic 5. Include the following in your presentation:
A summary of the business issue emphasizing the marketing concerns.
An overview of at least two viable potential resolutions and the supporting research and marketing theory analyses. (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges.)
An overview of the ethical implications of each option and the extent to which these ethical implications are influenced by the mission, vision, and core values of Purple Cloud. (Reinforces C.2.2: Recognize that values and ethics are fundamental to business success and sustainability.)
Your recommended solution, rationale, and influence on the long-term marketing strategy of Purple Cloud. (Reinforces C.2.3: Recommend the application of newly developed or revised theories to specific business opportunities and challenges and C. 2.5: Validate and advance business practice through the appropriate application of business theory.)
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