MacDonald Company Case Study

16. Organizational analysis (For Parts A-C: no more than 10 full content pages,

excluding graphs/tables

A. Basic description of the company. Include in your discussion the following:

1. The company’s mission. How has the mission evolved over time?
2. Characteristics of the company – leadership, culture, size in
sales, number of employees, total assets, geographical locations,
3. The company’s pattern of past objectives and strategies. How
successful has the company been with its chosen strategies?
4. The company’s improvement/change initiatives (e.g. Six Sigma, SQM,
TQM, Lean Manufacturing, JIT, Process Reengineering, High
Performance Work Teams, Assessment using Malcolm Baldrige National
Quality Award Criteria, ISO 9000, ISO 14000, Benchmarking, Balanced
Scorecard, etc.) What are firm’s previous & current impact/success of
improvement initiatives? How do these improvement initiatives align with
the strategic leadership of the firm?
B. Financial analysis will include:
1. Financial ratios will be calculated in this section. Other
financial analysis may also be appropriate. Include financial
2. Ratios must be compared to industry averages.
3. Don’t just list the ratios, explain what they mean.
4. Financial analysis may help you to identify strengths or weaknesses,
which may be discussed in this section or the next.
C. Ethical Analysis
1. Ethical Code
2. Ethics training program
3. Ethical relations between company and customers
4. Ethical relations between company team members.

To “make wonderful, enjoyable and pleasurable experiences accessible for all,” McDonald’s corporate mission. To make McDonald an option for those who want to purchase food and drinks, the mission statement stresses the importance of its customers and high-quality service. The four pillars of McDonald’s corporate mission are excellent customer experience, delicious drinks and food accessible and the ability to reach across the globe (Lassman 2018). The corporate vision and purpose declarations of McDonald’s respond to changes in the context of the international food and beverage sector. McDonald’s views its mission statement as an essential policy and management tool to ensure ongoing growth . It is the biggest chain of fast-food restaurants across the world (Lassman 2018, 2018). The goals and purpose that the food industry has are laid out in the mission statement of the corporation’s statement. In this case, McDonald’s mission statement solidifies its position as a warm and enjoyable place to eat food. Cont…

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