15. Conduct an Internet search on Internet marketing. Identify major types of Internet marketing strategies that are widely used and their relative effectiveness. Also, identify the major trends that may be observed for Internet marketing. Which trend, in your opinion, is likely to be most effective today?
Advertising online isn’t an easy job. If you are unsure regarding this, you should consult the owners of a number of small-scale businesses that have abandoned the idea due to losing money through their marketing on the internet but were not seeing any outcomes. There are many small-scale businesses and online shops that are secretly reeling in huge sums of money due to the digital marketing strategies they’ve been putting into (Campbell and Farrell 2020). Many companies having significant success with their marketing campaigns on the internet were successful because they identified the strategies used in digital marketing which proved to be most effective, studied all they could about these strategies, and put them in practice and never gave up until they had achieved their objectives. Here are a few of the most effective strategies using digital marketing. Paid search advertisements Search engines optimization (SEO) video marketing along with email marketing. These are only some of the numerous kinds of online marketing (Bala and Verma, 2018). Cont…
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