Organizations that organize sports employ various methods to influence their fans to go to match events. This can be done by using social media, creating exclusive group sales as well as incentives. One of the strategies Chicago Bears use are incentive plans that include both non-monetary and monetary rewards, like free fan gear and food items (Hatfield and others. 2020). In the world of sports, getting the loyalty and support of fans is crucial in enticing them to attend events and games. This is why it is essential that sports event organizers think outside the box and develop incentive plans that will allow them to not only create an extensive following for their teams, but keep the loyalty of supporters (Hatfield and co. 2020). This article will look at different incentive strategies that could be used to motivate supporters to go to Chicago Bears events.
The social media industry has been playing an integral part in the success of sports organisations. These platforms have helped teams to establish and maintain a connection with fans in the millions (Mitsuhashi and Nakamura 2022). Social media gives organizations like the Chicago Bears the opportunity to engage with fans and implement in-game presentation integration. This allows them to increase the number of posts on social media sites and increase ticket sales. In the words of Sun & Habib (2020) Social media can allow organizers of events to understand the preferences of their audience members regarding events by conducting surveys via social media that result in greater loyalty.
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