Imagine that you are responsible for managing a brand, and your
boss says that you must increase sales of it over the next three years. She
believes that one of the following strategies is the best. Which one would you
tell her is the best, and why?
a increase the loyalty of its customers
b increase the frequency of customers consumption
c increase the customer base
d a lot of (a) and a little of (c)
e a lot of (c) and a little of (a)
f none of the above
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