Identifying Planned Changes

In the post, you should answer the discussion question prompt, referencing the readings and
resources provided in the week. Your initial post should be a minimum of 300 words.
This discussion will help you identify previous experience with planned change efforts in the
workplace. It serves as a foundation for future discussions and course content on change theories.
In your post, discuss your experience with a planned change effort at your workplace. Ideally, this
change should have taken place in the last year. Consider the following questions:
What was the change?
Why was the change needed?
How was the change communicated?
How was the change effort received by workers? (This can be your own personal experience with the
change effort or what you observed from others.)
Would you deem the change effort successful? Why or why not?

Identifying Planned Changes

The major change I was planning for my company was the implementation of customer relationship management (CRM) software. It makes it easy for managers of organizations to track the correspondence they receive and maintain relationships with customers and prospects (Kuligowski 2022). This change was necessary because the company was required to launch new products and tap into new markets. The CRM software was needed since the company was having trouble maintaining the pace of operations. CRM software helps to sort, analyze and improve the quality of sales leads, allowing sales team to focus on those prospects who will most likely to resolve the issue and provide accurate information to the customer quickly and efficiently method.

 Additionally customers service is equipped with the information they need for greater sales and marketing. The change was made clear so that everyone was aware of the need for change, the organization’s ability to and willingness in the process of change, the solutions to change, and the effect that the changes would have on groups as well as individuals. The result was that efficiently communicating the change has led to numerous positive outcomes, including reliability, efficiency in addition to acceptance of changes. Employees were happy with the new system because CRM allows them to develop an element of selling strategy that they can trust throughout the year and quickly adjust as issues arise (Kuligowski 2022).

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