I will pay for the following article Marketing Communications Plan for Quorn. The work is to be 9 pages with three to five sources, with in-text citations and a reference page.

I will pay for the following article Marketing Communications Plan for Quorn. The work is to be 9 pages with three to five sources, with in-text citations and a reference page. A recent study on the quantity of carbon footprint of Quorn Frozen Mince in the UK indicated that Quorn contains a 70% carbon footprint than beef. The product also contains low-fat content compared to ordinary meat. The Quorn brand values include increasing market share of the brand products, with 2014 half-year results indicating a 9% global sales increase (Sadler, 2014, pg. 89). Moreover, the Quorn non-vegetarian consumers also consider the product as a perfect substitute for meat because of its healthy benefits.As indicated earlier, Quorn is produced by a joint venture company involving Rank Hovis Mcdougall and ICI (Marlow Foods). Initially, the product was owned solely by Rank Hovis McDougall (RHM) but in 1990, RHM sold this business to ICI. (Ogorkiewicz, 1970, pg. 4) stated that Imperial Chemical Industries (ICI) was a British chemical company that was the largest manufacturing firm in Britain. The above-mentioned companies have undergone fundamental changes and subsequent transfer of Quorn rights. In 2011, Exponent Private Equity and Intermediate Capital Group purchased Quorn for £205m.Marlow Foods offers Quorn’s range of products that include frozen cutlets, nuggets, entrees, “Quorn dogs” and patties (Wiebe, Marilyn, 2004, pg. 18). The company operates two facilities in the UK and is a&nbsp.popular meat alternate in most of Europe and the US. Quorn is sold by natural foods retailers&nbsp.and various large-scale grocers. Online websites also offer the product such as My Supermarket that prices Quorn Beef Roast (400g) £3.50. For Italy, this plan will outline how the product will enter its market.Marlow Foods already sells Quorn to ten different countries worldwide. For reason, it dedicates its large chunks of money towards the marketing strategy. Simon Davidson, their spoke person, has reiterated that Marlow Foods invests in marketing because of the already present strong brand in the UK (Wiebe, 2002, pg. 430).&nbsp. Italy has a vast market and hence the company will shell out over four million sterling pounds for marketing functions such as advertising. Quorn in Italy is a new product but in an existing portfolio since there are substitute products in Italy such as the eggplant. This customer base will form the new target clientele.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more