4. Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples);

– Page 2: describe the selection of candidate employee process (Describe why is important to assess and include the employee’s personality in business, and how candidate can be assessed by interviews and tests. Provide examples);

– Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples);

– Page 4: describe how to manage training and compensation (Describe theoretical concepts and provide examples).

The values that guide the actions of members and manifest in the image of the company’s self and internal operations, as well as relationships with the world outside, and hopes of the future form a large part of the culture of an organization. This means that the company’s culture is comprised not only the employees working there, but as well their beliefs, activities and practices, their habits as well as values, visions symbolism, conventions as well as their language and layout. Culture of the organization isn’t formulated through written rules or what the business wants it to be. Instead it is displayed by the people who are involved in the activities of the business, including the employees (Dechawatanapaisal 2018). If a business has a culture of branding, the values and standards are in line with the brand’s values and standards. This influences the behavior and decisions of every employee in the company. So all cycle of leadership and management is influenced by the company’s branding culture. A company could benefit long-term by making the brand culture their principal management framework (Barbaros 2020). Cont…

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