10. Lesson 11 – Discussion
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition work-shop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
Your initial post should be at least 200 words.
Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
State your position on whether you agree or disagree with your peer’s statements.
Correct grammar, spelling, and punctuation are expected.
APA format with at least two cited reference (APA format).
A pumping kit for infusion therapy is being advertised to hospitals by the maker of the kit. The product’s advertising is particularly efficient here. “These commercials are designed to help clarify the way in which the item or service is used, the best way to access it, or the purpose for which it is intended,” which is exactly what this product requires (Berkowitz 2018.). The advertisements for kits that use infusion pumps should give hospitals information on how these kits are available and used. Advertising that is informative is the ideal option for this type of product. Manufacturers may also employ advertisements that are competitive, but it is not as common in the field of healthcare. “Competitive product advertisements are convincing that aim to incite an interest in the company’s product rather than its rivals” (Berkowitz 2019). The hospital probably has infusion equipment, therefore it is possible for the company to use advertisements that are competitive to convince the hospital to switch to their products. Cont…
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