Discuss how else Nordstrom can continue to provide
exceptional customer service and grow brand
Customer service is the key for Nordstroms success, focusing on
customers experience and providing an exceptional service within
seconds after the customer has entered the store. The digital
presence is also very strong and easy to navigate, and the customer
service that they provide online is almost as perfect as the in
store experience. They have managed to achieve what is needed to
build brand loyalty, interacting closely with the customers,
developing loyalty programs through rewards based on how much you
spend at the store, and it is here where there is room for
improvement to create stronger brand loyalty. Nordstrom can lower
the spending requirements for the loyalty program and that way more
would benefit from it, hence more people will come back and shop
there again repeatedly. Another thing that they can incorporate is
identifying new customers as they walk in and offering a free perk
like a free fashion consultation, a free facial or even free
fashion show tickets. This will create a very positive experience
and that new customer will be more likely to come back.
Do you agree with the post above? why?
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