You will use your expertise on segmentation to determine the psychographic market segment that you
think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing
expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-
business health institute’s Web site portal:
Business-to-business (B2B) exchanges among the e-business’s business/organizational customers
Business-to-customer (B2C) exchanges between the e-business’s business/organizational customers and
its individual consumer network of online users and visitors
Customer-to-business (C2B) exchanges between the e-business’s individual consumer students/users
and business/organizational customers
Customer-to-customer (C2C) exchanges among the e-business’s constituents
In addition, President Learner has made you aware of the extreme concern among powerful members of
the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an
online learning platform. Your team’s presentation should propose policies for ethical safeguards related
to online privacy and guidelines for embracing cross-cultural, diversity health care education

Digital Customer Domain


The Medical Education Academy’s (Med Ed) aim is to provide quality education for a reasonable price. The motive behind the institution’s decision to use the platform on the internet that is part of Cyber-Health College (an online education provider that is accredited) can help Medical Education Academy attract more students to benefit from its high-quality education , and also reduce the administrative costs. Concerning the most effective segmentation strategy to attract more students psychographic segmentation is a good option, with a an emphasis on socioeconomic factors.

The exchanges for business to business will be built upon Med Ed offering its affordable education for students who will make use of the platform that Cyber-Health College provides. Exchanges between customers and businesses will be based in Med Ed using the online platform to draw students. Business-to-business exchanges will be based on the value generated by students paying for access to online health education and with Med ed along with Cyberhealth earning revenue from payments. Customer-to-customer is based on the students (users) on the platform for online education sharing ideas and knowledge with each the other.

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