Consumer Behaviour – Final Paper

Q.  Your final project will entail an analysis of a consumer product of your choice, inclusive of marketing strategies and marketing communication content used, its target market, and the decision – making process used by consumers.
Your final project should include the following parts:
Part A. Introduction 

Mission Statement/Identify Objectives of Campaign/Vision/who founded the company/very brief historical sketch of the company/description of company’s current status.
SWOT analysis.
Describe the product/brand or service in terms of features, attributes, and benefits as well as anything else that is important to note (unique product design)
Has the product gone through any improvements?
Briefly include 2 notable happenings related to sales, profits, or annual revenue.
Revenue model – how the company makes money.
What is the company’s value proposition?
Include a major competitor and minor competitor.

Part B. Identification of target markets and internal influences

Describe markets and primary target market in terms of demographics, psychographics, and or buyer behavior
Are there any potential secondary target markets that you would recommend for this product? Describe these segments in terms of demographics and how they would be segmented.
Does the product/brand/or service satisfy different needs or wants?
Is the product suited for different or distinct personality types, or lifestyles?

Part C. Consumer Concepts/Consumer Decision-Making
1. What do consumers use this product, brand, or service for? How involved are they, in your opinion? (use research to support this question)
2. Use, and choose concepts that were used throughout the semester such as motivation, perception, lifestyles, knowledge, cultural, attitudes, problem recognition (What problem does it solve?), information search, learning, conditioning, etc. Connect to at least 5 concepts. Incorporate them into your paper.
3. Social media presence related to the company’s Twitter posts, consumer reviews, or other social media to support consumer concepts, themes, or processes. 
Part D. Marketing strategies and marketing communications analysis used by the company that sells the brand, product, or service/recommendations for the company
1. Name at least two marketing strategies, or communications media strategies used that may have contributed towards helping a consumer decide to buy this product, brand, or service.
Make recommendations that are the result of all the research above. State why you believe these recommendations will increase the number of consumers buying this product in the future.
If the company already has a plan for increasing consumer usage, state the plan and why you think it will work, or not.
If no changes are suggested on any of the information you found in your research, then explain why the company’s consumer strategies will be “spot on” in future growth.
Part E. Conclusion
Your thoughts and final synopsis of what you researched. What concepts, models, theories, processes or themes from Consumer Behavior might be used to enhance, or change, this brand, product, or service? Choose, and name, at least one, and state how you feel it could change, or, enhance, consumer buyer behavior.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more