The article is attached in the file. So please review the article and the following instructions.Brief DescriptionStudents are expected to readand critically assessan article assigned by theinstructor._Read, reread,and consider the ideas advanced by the author._Do you agree?_ Disagree?_Arethe ideas presentedrelevant today?_What are the strengths and weaknessesofthearguments?_The goal of this assignment isforyoutocritically assess the ideas advanced by the author using your own knowledge and experience to […]

Unit VIII PowerPoint Presentation Given that the topic for this unit is presentations, you are to create a PowerPoint presentation that covers the following six points:1. Explain the objectives of a research report.2. Describe the format of a marketing research report.3. Describe the effects of measurement on the final research report.4. Discuss several techniques for graphically displaying research results.5. Identify problems encountered in preparing reports.6. […]

Unit VII Case Study After completing this unit, you should now understand the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information. Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of […]

Total 18 minutes PowerPoint presentation. 5 Minutes on below each topic with a presentation script.1- Discuss and forecast how innovation will impact Marketing function over the next 15 yrs?2- What we want to know is how will that function evolve to influence the work we will be doing in the future?3- How will marketing influence the value chain and competitiveness?4- Why must we evolve (skills, […]

The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.Instructions1. Students will purchase the case directly from […]

The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.Instructions1. Students will purchase the case directly from […]

The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated.Instructions1. Students will purchase the case directly from […]

Franchising is a well-established business practice that combines the best of entrepreneurship with the best of corporate marketing. They tend to be very stable and successful, but in many cases require a great deal of capital and assets to start. Franchising has been so popular in the US, that many have expanded across the world. See this currentlist of successful franchises. Not surprisingly, the list […]

In the past 20 years, we have seen a dramatic increase in gray market goods. These goods are exported and sold by unauthorized people or organizations. There are a number of examples of this. In the US, you can find a number of “knockoff” sports jerseys, perfumes, handbags, and watches which are sold online, at some small businesses, flea markets, and even on the streets […]

1. performance, including gain/(loss) calculations.2. A one-two page report describing and summarizing the results, including by not limited to some or all of the following: Company Name & Ticker Symbol: BIOGEN stock (BIIB) Expectations of performance at the beginning of the assignment. Compare/contrast expected performance vs. actual performance Comment on results of actual performance (include dollar amount gain/(loss) and annualized % rate gain/(loss). Comment on […]

Worth 20% of final gradeCase StudyAbercrombie & Fitch: Is it Unethical to be Exclusive?For more detailed instructions on purchasing cases from Ivey Publishing, pleaseclickhere.The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in […]

Unit VI ScholarlyActivityA local retail store wants to expand its offerings. Currently, they only offer womens fashions and accessories. They have been approached to offer little girls clothing as well as mens clothing. The boutique is not sure which direction to go in. They would like to get public opinion about which offering is more needed and sustainable.They have three main concerns.The first concern is […]

Stock is Biogen (BIIB)1. performance, including gain/(loss) calculations.2. A one-two page report describing and summarizing the results, including by not limited to some or all of the following: Company Name & Ticker Symbol Why selected Expectations of performance at the beginning of the assignment. Compare/contrast expected performance vs. actual performance Comment on results of actual performance (include dollar amount gain/(loss) and annualized % rate gain/(loss). […]

I need a response of a minimal 200 word of your opinion of the post below backed by references.he simple answer is that if you are not online and actively managing your online presence, you are losing customers. Consumers are constantly looking online for answers to their questions. Can your company do this? Will this part fit my 1996 Toyota? How are their Google reviews?The […]

I need you to respond to the post below in your opinion and explaining the rational of your opinion with references in 200 words.The Internet has changed the way consumers purchase products. As our textbook explains, there are several online consumer segments: Upscale Clicks and Bricks, Virtual Shoppers, Status Strivers, Mall Maniacs, Just the Essentials, and Original Traditionalists (Mothersbaugh, 2016, p.585). For a business to […]

Preparea 15- to 20-slide MicrosoftPowerPointpresentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:I ONLY NEED THE SLIDES FOR THE 4 BULLETS THAT ARE UNDERLINEDWE CHOSE CHINAPhyllis-Can enough of the people needing the product/service afford it?What values or patterns of values are relevant to purchase and use of the product/service?What is the distribution, political, and legal structures for the product/service?In what […]

Prepare a 15- to 20-slide Microsoft PowerPoint presentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy: Use the project from week 3 that is attached.I ONLY NEED THE SLIDES FOR The ones underlined in bold.Preparea 15- to 20-slide MicrosoftPowerPointpresentation, with speaker’s notes, illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:I ONLY NEED THE SLIDES FOR THE 4 BULLETS […]

At this point in the class, you have learned of the numerous benefits of global trade. While many people that trade among countries is a good thing, there is a great deal of dissent among those who believe that globalization, and the corresponding power it gives companies, is not beneficial for the world. See this article that compares major corporations to countries:https://www.businessinsider.com/25-giant-companies-that-earn-more-than-entire-countries-2018-7The most fundamental and […]

Your companys board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2)a competitive analysis.Develop a PowerPoint presentation organized as follows:Cultural FactorsSlide 1:Briefly describe the countrys history and its relevance to its current cultural state today.Slide […]

Write a professional resume, as if you were applying for a position in the food service industry.Use all the writing and design tips that were discussed in the lecture.This should be based on your real life experience. I want you to have a resume prepared for when you are seriously job hunting. It is always a good idea to have a resume tucked away somewhere, […]

Respond to the following in a minimum of 175 words:In todays world, many people use the Internet, smartphones, and social media. What impact does consumer behavior in these areas have on marketing strategies? What arethe benefits of understanding consumer behavior in these areas? Describe a strategy you could use for these areas.

MKT/435: Consumer BehaviorWk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Wk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Assignment ContentEvaluatean online crowdsourcing site.Examples include Dell’s Ideastorm and Starbucks.Writea 750- to 1,050-word paper in which you review a crowdsourcing site. Address the following:How has the organization leading the crowdsourcing utilized consumers to help build its organization?How does this […]

When the concept of outsourcing is brought up, many people quickly think about products that are manufactured internationally and then brought here to the US. However, customer service is outsourced far more often than products are. This is for a lot of reasons, but the primary one being that customer service requires no shipping like physical products do, therefore it is extremely cost effective to […]

MKT/435: Consumer BehaviorWk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Wk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Assignment ContentEvaluatean online crowdsourcing site.Examples include Dell’s Ideastorm and Starbucks.Writea 750- to 1,050-word paper in which you review a crowdsourcing site. Address the following:How has the organization leading the crowdsourcing utilized consumers to help build its organization?How does this […]

Respond to the following in a minimum of 175 words:In todays world, many people use the Internet, smartphones, and social media. What impact does consumer behavior in these areas have on marketing strategies? What arethe benefits of understanding consumer behavior in these areas? Describe a strategy you could use for these areas.

The purpose of this assignment is to finalize an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.Throughout the course, you have completed most of the necessary research and assignments needed to generate the final business proposal. Refer to the “Business Proposal Project Summary” document, as needed. The key sections you will focus on […]

Unit VPowerPoint PresentationCongratulations! You are a marketing research consultant and have just won a contract with a client. Your client is facing an issue, and your job is to explain to the organization the advantages and disadvantages of a focus group and questionnaire as part of the research process for this issue. To do this, you have been asked to create a PowerPoint to present […]

If you have ever been to a Hooters restaurant, you may notice something about their staff. There are no men working as servers. In fact, Hooters will not ever hire a man to be a server in any of their restaurants. They have been sued more than once for this hiring practice, and in some cases, had to pay out millions of dollars. Yet, Hooters […]

If you have ever been to a Hooters restaurant, you may notice something about their staff. There are no men working as servers. In fact, Hooters will not ever hire a man to be a server in any of their restaurants. They have been sued more than once for this hiring practice, and in some cases, had to pay out millions of dollars. Yet, Hooters […]

The purpose of this assignment is to allow you to explore the various options you have to choose from when deciding on the right Point of Sale (POS) system for you and your business.RESEARCH:First, watchthis video(Links to an external site.), which guides you through a basic transaction on a POS System. Most all systems work this way. You can add all the bells and whistles […]