CompetencyAssess branding strategies for achieving marketing goals. Student Success CriteriaView the grading rubric for this deliverable by selecting the This item is graded with a rubric? link, which is located in the Details & Information pane. ScenarioYou are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a […]
CompetencyDetermine the success of marketing campaigns using data analytics. Student Success CriteriaView the grading rubric for this deliverable by selecting the This item is graded with a rubric? link, which is located in the Details & Information pane. ScenarioYou have just been hired as the new Chief Marketing Officer or CMO for Bean Inc, a ceramics company. The company has been around for over 30 […]
CompetencyDistinguish factors that influence buyer behavior. Student Success CriteriaView the grading rubric for this deliverable by selecting the This item is graded with a rubric? link, which is located in the Details & Information pane. ScenarioYou are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some […]
Assignment Content CompetencyAnalyze an organizations value proposition.Distinguish factors that influence buyer behavior.Assess branding strategies for achieving marketing goals.Evaluate current and emerging digital marketing strategies.Determine the success of marketing campaigns using data analytics.Create marketing communication strategies to achieve organizational goals. Student Success CriteriaView the grading rubric for this deliverable by selecting the This item is graded with a rubric link, which is located in the Details […]
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