Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the restaurant industry advertising discussion question provide a graduate-level response to each of the following questions:Read the methodology of Interbrand.com for brand valuations. […]

advertising question and need the explanation and answer to help me learn. With few resources available, many small businesses are unable to achieve the success they desire with advertising. The result was poor due to a lack of good ideas for improvement. Whether the advertisement is in the local newspaper, in a reputable magazine or on a website, the money invested should produce the desired […]