Case Study: Global Logistics and the Maritime transport Ecosystem / 11

22Jan 2022 by

Case Study on p74
Case study scenario in the attachment
Generate a professional memo on no more than 3 pages that answers these questions for reference and with actionable specificity based on your analysis, for corporate.
Q1 – Identify all the stakeholders in this ecosystem and their individual goalsQ2 – biz opportunities Murray sees, bolder biz & non-biz opportunities you see; reference concepts from the text & other sources as applicableQ3 – Propose a potential solution to the problems in this ecosystem. In your proposal, be
sure to address the following questions:
a.     What would motivate to adopt your solution?
b.     Who would cover the costs of your solution?
c.     What role would GL play?+ list pros and cons for each of your proposed opportunities for Q2, quantitatively where practicable+ for each of your proposed opportunities, map to the stakeholders list from Q1 with who you believe will be supportive, resistant or indifferent and how you can win them over

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