Business Employment Law

29. One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.


Write a 525-word report that includes the following sections:

Section 1: Business overview, mission, and vision

Section 2: A Market analysis that includes the following components:

Section 3: Recommendation

Starbucks Corp. (Starbucks) is the world’s largest wholesaler of speciality coffee. The specialty coffees are roasted and marketed and sold at stores. Starbucks sells a range in coffee-based blends drinks made by artisan, food items, and other products via its stores. In addition, Starbucks provides ready-made drinks and pastries, as well as ground and whole bean coffee, in addition to other beverages. Starbucks Reserve, Princi, Teavana, Evolution Fresh, Seattle’s Best Coffee, and Ethos are among the brands that Starbucks has. The corporation operates in Asia-Pacific, Africa, Europe and Europe, the Middle East, and the Americas through its own as well as licensed outlets. The stores are located in Nevada, Pennsylvania, China, Tennessee, Washington, and other US states, the company has roasting facilities in addition to storage, production and distribution facilities. Seattle, Washington, in the US serves as the headquarters of the company. In over 65 countries around the globe, it manages more than 20,000 establishments. More than 191,000 employees work for the company . Cont

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