Coca-Cola has survived wind and rain, standing firm, and the company has worked together to declare victory. The company has effectively used the crisis to accelerate the ongoing business transformation (Nair, 2021). With the mission of “making a new look in the world” and “making a difference” as the compass, the company will unswervingly increase sales and profits. Goals such as “attract more consumers”, “gain share”, “maintain strong system dynamics”, “improve its impact on partners” and “position for future success” are outlined to help businesses address Pandemic and survive to expand. These principles have guided Coca-Cola’s entire journey as an emerging powerhouse. The company’s financial performance also improved, with comparable revenue, comparable earnings, and cash production all exceeding pre-pandemic levels. Total Beverage Company conducted extensive research on its portfolio optimization process to focus on the brands that would most effectively drive the company’s future direction (Zhavoronkova et al., 2020). Coca-Cola is undertaking this campaign to better position its brand portfolio to support the company’s growth agenda and ensure a successful recovery from the recession. continue…
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