Running head: APPLE COMMUNICATION STRATEGY
What role does technology play in communications for this organization? How has it evolved over
Apple Communication Strategy
Apple Inc. is one of the most prominent makers and suppliers of electronic items and programs worldwide. It is also among the most innovative innovators in technology that is based on its communications techniques for organizational communication. The company is dedicated to developing strategies that reflect the dynamic of the present situation. Information is easily shared across every department to ensure that the output is in line with the demands of the market by with the help of IT technology, systems and methods (Apple (2018)). This system permits sharing of important information to all internal and external parties to increase the quality of the products that are released to customers. Furthermore, Apple is constantly attentive to the changing needs of its clients and provides products that are up to their needs. With its advanced technology, Apple assures that all major suppliers and business associates are committed to providing customers with more value (Vallaster Lindgreen and Vallaster 2013). Apple Inc is one of the few companies that have completely digitalized their processes.
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