ANALYZING PERSUASIVE MESSAGES

This week you will practice analyzing a persuasive message by studying an advertisement. This will serve as an opportunity to focus your ideas and begin your draft for your Week 4 Rhetorical Analysis Essay.  Consider this exercise and important part of the pre-writing process!

In your initial post for this discussion, select an advertisement and post the image you have selected. Then, in 2-3 paragraphs, answer the following questions:

Why did you choose this ad?

How, specifically, does this ad use the three rhetorical appeals (ethos, logos, and pathos)?

What is the central goal of this ad, and is that goal achieved?

In your two (minimum) additional posts for the week, respond to at least two of your peers. In these responses, give feedback to your classmate’s analysis and provide suggestions for improvement or clarification. One of the best ways you can help a fellow student is to point out additional examples of the rhetorical appeals in the advertisement that he or she did not mention.

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