Select an advertisement to analyze.Attach a copy of the ad to your assignment or provide a detailed writtendescription of the ad. (See directions for how to take a screen shot ofan ad you find online to include in your assignment, under the CourseTips menu item.)
Analyze the ad by answering the followingquestions. In a Word document, type your analysis, using headings foreach section for clarity. For example, put the word “Audience” in boldor underline, then answer the question about the intended audience belowit, in complete sentences. Do this for each section.
Audience: Who is the audience?Purpose: Why was this ad written?Message: What is the message? (Tip: Be very specific here. Provide details.)Style and Tone: First, describe the style and tone of the ad, andthen explain, using examples from the ad, why the style and tone are (orare not) appropriate for audience.
Your completed assignment should:
Be between a 1/2 page to 1 page in length.Include a copy or a detailed description of the ad.Clearly explain the audience, purpose, message, and style/ tone of the advertisement using examples from the ad.Present information in a logical, and straightforward way.Skillfully uses concise and professional language.Contain few to no errors in grammar, punctuation, or spelling.
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