1. Explore how in low-effort decision-making processes unconscious factors can influence consumer behavior. Consumers decide without being consciously aware of how or why they are doing it. What factors can marketers use to influence unconscious consumer decisions in situations like this? Give examples from your own personal consumer experience to illustrate how we may be influenced to make purchases. Consumer behaviour

Consumer Behavior

In order to influence buyers, you need to understand their subconscious state of mind. No matter what people believe, most purchasing decisions are influenced by the subconscious mind. Tyagi (2018) states that there are four factors that influence the subconscious during the buying process. 1. Don’t think, just buy. People prefer to make impulse purchases. Thinking consumes energy. Glucose drives brain activity. Activities that require more thought, such as shopping, can make you drowsy. If you make them think too much, you wear them down, and the unconscious won’t appreciate it. 2 prestige. People usually go with the flow. Customers want to assume that they are pioneers and try new items and merchandise first. The subconscious mind disagrees. It likes to copy what other people are doing. 3. Fear, losing is more terrifying than winning. People say they prefer to try new things. The desire for novelty is a cunning disguise. Clients are, of course, wary. People suffer more than they gain. Graves hypothesizes in consumerology that the subconscious focus on safety makes individuals more vulnerable to loss. 4. Impressions. First impressions matter. Research shows that first impressions are more important than objectivity. They prepare first experiences, brand messages, impressions, sensory experiences and product reviews. According to Graves, clients automatically seek evidence to support claims (Tyagi, 2018). continue…

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